Tuesday, July 10, 2012
Nets' ticket, merchandise sales taking off
By Mike Mazzeo
The Nets are already a big hit in Brooklyn.
They are currently dominating the headlines and should be a playoff team next season -- and the fans are definitely excited about it.
• Since last Tuesday -- the same day Deron Williams announced on Twitter that he was staying -- the Nets have sold more than 2,000 full season tickets, according to a team spokesman. They have sold 70 percent of the suites at the $1 billion Barclays Center, and have already booked more than two times the sponsorship revenue for the team than they had all of last year.
• On the first day they unveiled their new logo, April 30, the Nets’ merchandise sales at their official website were more than double the team’s total sales on its website all of last season. Sports business guru Darren Rovell reported on CNBC that the Nets were fifth in the NBA in merchandise sales in the month of June. The Nets pointed out that figure didn’t include player merchandise, since their new uniforms have yet to be released.
• Brooklynnets.com traffic was jump 600 percent last Tuesday from the previous week. Web traffic increased by 1,700 percent on April 30. Brooklyn Nets was trending nationwide on Twitter on April 30. #hellobrooklyn was seen by 25 million Twitter users on April 30. People tweeted about the logo launch in 39 states. Brooklyn Nets Facebook fans increased by 23 percent during launch week.