Ten years later, Ewing Athletics relaunches

August, 31, 2012
8/31/12
3:59
PM ET
In 1990, Patrick Ewing's footwear and apparel company was doing so well, it grossed approximately $100 million that year.

Could it happen again?

On Friday -- 10 years since the Knicks Hall of Fame center retired -- Ewing Athletics re-launched, starting with his flagship sneaker, the 33 High. To celebrate, he made a special appearance for fans at New York City's KITH store.

"People have been asking me for a lot of years now, 'When are you going to bring them back?'" Ewing told ESPNNewYork.com. "I've finally agreed to bring them back."

The execution was led by David Goldberg, president of GPF Footwear/Ewing Athletics. He teamed up with Mike Packer, who owns a well-known sneaker boutique in New Jersey called Packer Shoes.

"I grew up in New York during Ewing's glory days and was a huge fan of the Knicks, and the shoes," Goldberg told ESPNNewYork.com. "The shoes and brand are going to be retro-based and 100 percent true to the original shoes and heritage of Patrick, and the brand."

The 33 High first goes on sale in a few select New York City and New Jersey stores, for a suggested retail price of $100. It will then roll out in 33 locations nationwide, before hitting Europe for the holiday season. In addition, more products will be sold.

"The biggest [signature sneakers] back then were Michael Jordan's and [tennis player] Stan Smith's," Ewing said, "and I think I'm right in there."

For more, check out ewingathletics.com.

For a look at the top 10 player-designed kicks in Knicks history, click here.

You can follow Jared Zwerling on Twitter.

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