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Monday, June 18, 2012
Lin wins 'Social Breakout Player of the Year'
By Jared Zwerling
On Monday, NBA TV named
its first-ever "Social Breakout Player of the Year," based on his increase in popularity with fans on Twitter and Facebook this past season.
During roughly the first week of Linsanity, from Feb. 4 to 9, when he became the first NBA player to record at least 20 points and seven assists in each of his first five starts, Lin:
Had more Twitter mentions than
(Lin: 189,004, James: 185,847 and Griffin: 19,964), and he had 1,643,284 tweets talking about his performances through Feb 9 at midnight.
Had a 20,000 to 30,000 daily follower increase on Twitter.
Went from 190,000 fans to 250,000 on Sina, the Chinese equivalent of Twitter.
The inaugural Social Media Awards airs this Wednesday on NBA TV at 9 p.m. ET.
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