Tuesday, April 9, 2013
Melo's jersey sales reach new high
By Jared Zwerling
We're only nine days into April and Carmelo Anthony has scored 40-plus points over three straight games, eclipsed Kevin Durant as the NBA's top scorer and has led the Knicks to a league-best 12-game winning streak. In doing so, he was named the Eastern Conference Player of the Week on Monday.
Just a day later, Melo has a new honor to his name: For the first time since the NBA started releasing jersey sales rankings in the 2001-02 season, he is the first Knicks player to lead the list. The rankings are based on combined sales at the NBA Store in New York City and on NBAStore.com from Nov. 2012 to the present.
Anthony climbed from No. 4 to take the top spot from LeBron James, who slipped to No. 2. Kevin Durant, Kobe Bryant and Derrick Rose round out the first five. Melo's teammate, Amar'e Stoudemire, is No. 14.
Anthony's rise helped the Knicks remain No. 1 in jersey sales, followed by the Heat, Lakers, Nets and Bulls. The Knicks have maintained their position as the best-selling team since they first topped the Bulls at the start of the season.