"I think the hate [for the Knicks] has grown a little. Everybody knows how much I disliked the Knicks when I was with the Celtics, but I think it's grown to another level," Pierce said on ESPN New York 98.7 FM's "The Michael Kay Show" on Thursday. "I think it's time for the Nets to start running this city."
Pierce later told reporters at a Sprint H-O-R-S-E event in Manhattan: "The only thing that separates the two teams is a bridge. And both of them are in the same division and both of them are considered contenders. You can't help but say this is probably gonna be the best rivalry in sports next year."
The Nets and Knicks will meet four times in 2013-14. The first game of their regular-season series will be Dec. 5 at Barclays Center.