Wednesday, October 5, 2011
Mets TV viewership drops
By Adam Rubin
The good news for the New York Mets: An average of 163,000 homes watched their games in 2011 on SNY. That ranked fourth in Major League Baseball, behind only the Yankees (319,000), Phillies (276,000) and Red Sox (192,000).
The bad news, according to SportsBusiness Journal: The audience size was a 19.3 percent drop from 2010 levels.
As a percentage of audience lost, the Mets did not rank in the bottom five. Those honors belonged to the Padres (-41.4 percent), Astros (-40.3.), Rays (-37.5), Dodgers (-30.1) and Twins (-28.3).
But in raw numbers, the Mets lost the third-largest TV viewership in 2011 compared to the previous season, according to the study.
In all, 39,000 fewer homes per game watched the Mets this past season. The biggest raw dropoff belonged to the Twins with a loss of 43,000 homes per game, followed by the Rays at 40,000.
The drop in TV viewership was more pronounced than the Mets' in-stadium attendance drop. Mets attendance was down 8.1 percent from 2010 at Citi Field.
Read the full report here.