WASHINGTON -- Matt Harvey dunked himself in an ice-cold pool as part of the "Ice Bucket Challenge" to raise awareness of ALS.
The challenge is helping generate attention for former Boston College baseball player Pete Frates' battle with Lou Gehrig's disease. Frates and Eric Campbell are former college teammates.
Writes Rachel G. Bowers in The Boston Globe:
Pinpointing the origin of the “Ice Bucket Challenge” is like deciphering the original phrase in a jumbled game of Telephone, but the viral video stunt’s growth on the Internet was swift. It has been done by pro golfers Rickie Fowler, Keegan Bradley, Greg Norman, and Michelle Wie. So have NBC’s Matt Lauer and Martha Stewart, and the Boston sports community has embraced it lately.
The concept is simple: either douse or donate. As people accept the challenge and record themselves doing it, they call out others. The goal is to raise awareness, and money, for charity. Those challenged have 24 hours to do the challenge, donate to a charity, or both.