45 Days: On the boulevard
December, 19, 2013
By Jane McManus | ESPNNewYork.com
AP Photo/National Football LeagueA centerpiece of Super Bowl Boulevard, the toboggan run will cost $5.Each day from now until Feb. 2, ESPNNewYork.com will take you inside the challenge of staging the most unpredictable NFL title game ever. There are 45 days until the Super Bowl.
With the Super Bowl comes some super experiences.
Since New York City is the center of the known universe, the NFL and corporate sponsors are trying to up the ante for fans coming to the region. That means finding ways to create space in a crowded city, and ways to work with the cold.
Broadway will host a theatre, a stage and a toboggan run on Broadway in the week before the Super Bowl. It’s the New York version of the NFL fan experience that accompanies each Super Bowl but, like the game, this one is going to be held outside.
Super Bowl Boulevard will open Jan. 29 and run through Saturday Feb. 1 from 34st St. to 47th St. on Broadway.
All the events are free save for the 60-foot high toboggan run, which will require a $5 ticket, which can be purchased through Ticketmaster. Proceeds from the ride will go to the NYC Parks and New York Restoration Project.
That’s just one of the options visitors to the region will have before the Super Bowl.
Plenty of corporations are planning promotions and events in the week leading up, including Bud Light, which will have a floating hotel docked at Pier 88 on the west side of Manhattan.
The company announced that the Foo Fighters, the Roots and Imagine Dragon will perform on the cruise ship. On Jan. 30, The Roots will take the stage with Run DMC and Busta Rhymes.
There is also the immense undertaking that is The Taste of the NFL the night before the game. It will be held in Brooklyn on the waterfront, and features restaurants and dishes emblematic of all 32 NFL teams.
Come back daily for more on the issues, logistics and personalities surrounding Super Bowl XLVIII.