Each day from now until Feb. 2, ESPNNewYork.com will take you inside the challenge of staging the most unpredictable NFL title game ever. There are 34 days until the Super Bowl.
With heavy security and freezing weather likely to limit access by fans, will the big game help or hurt the businesses surrounding MetLife Stadium? We asked some of them to tell us what they think.
Address: 645 Washington Avenue, Carlstadt, New Jersey 07072
Distance to MetLife Stadium: 1.5 miles
Q. Will the Super Bowl help or hurt business?
Mike Acciardi, owner: "It's going to help the whole area. The whole metropolitan area. Just the influx of people, and even the people that live in the area, the businesses that they don't know you're here, they'll get exposed to it."
As a new business, what type of opportunity is this for you?
"We can showcase to the local people that don't know us here, and it's just a great exposure. It's a great way to make money. There's such an influx of people. I don't know if the infrastructure here is ready for it, but we'll see what happens."
When your purchased this place more than a year ago was the Super Bowl on your mind?
"The Super Bowl -- had a bead right on it. We were desperate to get it open. Everyone worked double shifts to get it done. No one wanted to miss out on football season, which is just peppering up the pie to get to the Super Bowl."
When you opened [before Thanksgiving] did you do so with the Super Bowl in mind?
"Yes. Of course. It's a big draw. One of the reasons why I purchased this establishment. It was a great opportunity. The location. We renovated it to this extent. This is brand new. Something has to help me pay for the renovations and hoping that's it."
How do you try and get exposure so that people will come here?
"We advertise on the radio, etc. We have a paper advertisement. And the road itself is a direct artery to the stadium."
You believe you can capitalize on proximity?
"Absolutely. 100 percent. We'll be busing people into our establishment. There's only so many people. The average Joe cannot get into the arena because of the ticket price and there's only so many tickets. This being a such close proximity to the stadium people will feel a little more part of it."
Have you started preparation?
"Oh sure. Just necessities. Ice, beer, soda, we got to buy larger ice machines, larger capacity to hold it. We're expecting to be crazy for the whole week before and the week after. There's a lot of tourist business. You have Miami Heat vs. the Knicks the night before. You have MMA in Newark. We have a gamut of sports going on and we have 100 TV's."
How much do you realistically expect to profit from the Super Bowl?
"It's going to be more than the norm, let's put it that way. On a scale of 1 to 10 you're hoping for a 12."
Do businesses have to compete against each or is there enough to go around?
"Bigger is better. We're bigger. Hopefully we're better. That's what we're trying. We're the biggest around. We're going to try to go the best we can. No sports bar is as big in the area."
Come back daily for more on the issues, logistics and personalities surrounding Super Bowl XLVIII.