22 Days: Super Bowl Profile -- Biggie's

January, 11, 2014
1/11/14
3:18
PM ET
Each day from now until Feb. 2, ESPNNewYork.com will take you inside the challenge of staging the most unpredictable NFL title game ever. There are 22 days until the Super Bowl.

With heavy security and freezing weather likely to limit access by fans, will the big game help or hurt the businesses surrounding MetLife Stadium? We asked some of them to tell us what they think.

Name: Biggie's Clam Bar

Address: 430 Route 17 South, Carlstadt, NJ 07072

Distance to MetLife Stadium: 2.2 miles

Will the Super Bowl help or hurt business?

Cory Siegel, assistant general manager: "I think it's definitely going to promote business. It's going to help. There's going to be an influx of people. It's a way to get the brand out, a way to really shine and show for what you do well. I think it's self-promotion. I think it will absolutely help."

Do you expect an uptick in customers the week of the game and on game day?

"Absolutely. I'm not sure what to expect. En route to MetLife Stadium on the highway, we certainly aren't surprised at all when there's a big event it brings a wave of people on the way in and the way out and we're always ready for it. We do a fine job with that. All facets. The bar business, food business, catering, everything we put ourselves out there for."

What kind of crowd do you get on game day?

"Before the game we'll get people on their way in. A couple drinks on their way in. During the game we'll get those people who didn't get tickets, want to come out drink a couple of beers, more local people watch the game. After the game we'll get people who are heading back. We get all three phases. Some more than others. Depends on the week, depends on the weather."


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How do you expect that will change for the Super Bowl?

"It's on such a grander spectrum. It's really hard for me to put a finger on it. In my best estimation I think it will be absolutely boom business. Time is everything for people that week and they want to get what they want when they want it and if there's a line in there they're going to go to the next place and that overflow will help other business or it will help us or even other places."

Have you started preparation?

"We have. We're doing some brainstorming, figuring out ways to get our brand out there. Little marketing tricks, putting business cards, coupon cards, so people know to come here during that week."

Are you fired up?

"We are absolutely excited. We welcome the challenge. One hundred percent excited. We are enthusiastic, we are curious. We're as interested as anyone else. I can't give any guarantee what it will bring but we are enthused and eager."

Is there any event that happened in the area before that you believe would compare to the Super Bowl?

"We were just as anxious for WrestleMania and it came and went and we saw a rise in business, we saw some wrestling fans, a couple celebrities, it was very cool, the nostalgia that came with it. We expect that to be tenfold with the Super Bowl."

Come back daily for more on the issues, logistics and personalities surrounding Super Bowl XLVIII.

Matt Ehalt

ESPN New York contributor

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