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Thursday, December 26, 2013
38 Days: Super Bowl Profile -- Redd's

By By Matt Ehalt

Each day from now until Feb. 2, ESPNNewYork.com will take you inside the challenge of staging the most unpredictable NFL title game ever. There are 38 days until the Super Bowl.

With heavy security and freezing weather likely to limit access by fans, will the big game help or hurt the businesses surrounding MetLife Stadium? We asked some of them to tell us what they think.

Name: Redd's Restaurant & Bar

Address: 317 Washington Ave., Carlstadt, NJ 07072

Distance to MetLife Stadium: 0.8 miles

Q. Will the Super Bowl help or hurt business?

Douglas Palsi, principal owner: "It will help. Greatly. Just traffic in the area. We have a couple private parties already set up before the game. It will definitely add business."

What's the excitement level for the game?

"It's awesome. It's a once-in-a-lifetime opportunity for a small-businessman."

When did people start booking events?

"We've been in talks with people for the past year. The Pro Football Hall of Fame rented us out -- they will do a tailgate before the game and then we open to the public at five. Game starts at 6:30 so no one should come out prior to five. We're doing a viewing party so you can come and watch the game. Our little slogan is 'it's as close as you're going to get to the game without a ticket.'"


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What kind of preparation have you been doing?

"Endless amounts. Meetings, emails. Endless. Couldn't quantify. It's been that much work for the last two years. A ton of work. We hope the payoff is worth it and I'm sure it will be just with the Pro Football Hall of Fame party -- that's a home run for a small-business guy. It's the amount of people they're bringing, the money they're paying for Redd's for that day. To be affiliated with the Pro Football Hall of Fame is awesome."

How well do you believe you've gotten out the word to come to Redd's for the game?

"I think we're doing well. We got it on the website, and a couple other spots, and getting a lot of excitement. I'm answering five to six emails a day just on Super Bowl questions."

Will the cooking and serving be any different on Super Bowl Sunday than other Sundays?

"It's going to be a lot easier because it's all going to be buffet style. Private parties. We're going to know what they want. Typical Giants game, if we get 2,000 people in and out the door we don't know how many are going to have a burger, we don't know how many are going to have a chicken sandwich, we don't know how many are going to have pizza. If there are 2,000 people coming there and I know what they're going to eat, then it's very simple."

Will you be offering transportation to the Super Bowl like your normally do for home games?

"We can. It's a little different because the shuttles can't come and go. Our shuttles have to go there and stay there and afterward they take them back. So I have to purchase a lot more shuttles. Normally I could shuttle 1,000 people with three little buses. I'm going to need 30 buses. So I have to rent 27 more buses. That stinks."

Does the end of football season affect your business?

"Absolutely. Then we rely on some concerts at the IZOD Center, family events like the circus."

Those events won't bring the crowd of the Super Bowl, though?

"No comparison. But they sure do help."

Come back daily for more on the issues, logistics and personalities surrounding Super Bowl XLVIII.