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Only A-Rod! He finally ends coconut water controversy

10/10/2011

Sorry, but you have to file this under: This would never happen to Jeter.

It seems Alex Rodriguez invested prominently in the water company, Zico, and then inked a deal to endorse its biggest competitor, Vito Coco. Now, word comes that he's cashing out of Zico.

It is sort of like investing in Pepsi and doing an endorsement for Coke. Darren Rovell, from CNBC, had the full details in June, but here are two of the money quotes from back then.

"I don't discuss my personal investments," Rodriguez told CNBC, in statement read by his business manager, Guy Oseary. "What I will say is that since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that's when I started to only drink Vita Coco. I love the taste and purity of Vita Coco."

Rampolla [Zico's CEO] says he's confused.

"We've been sending Alex our product for months," Rampolla said. "We've sent product to his house, locker room, spring training and he has requested it when he's traveling. Not only do we have video of Alex drinking our product from concentrate, but we have him recommending it. Our product from concentrate has the same nutritional value and has the same profile and, according to Nielsen, it is the number one coconut water SKU in New York."

It is all just so A-Rod.