Owners typically hire a new coach with the opposite demeanor of the old coach.
For Dallas Cowboys owner Jerry Jones, it’s uncertain whether he will follow tradition in replacing Wade Phillips and new interim head coach Jason Garrett after the season. Phillips has always been a coach who creates a positive, supportive environment for players, which has led to criticism his teams sometimes were undisciplined.
The logical move would be to hire a disciplinarian, as Jones did in 2003 when he chose Bill Parcells to replace Dave Campo. Logic would point to a big-name coach with winning experience.
Although successful, the Parcells experience was tough on Jones. Parcells wanted a big voice in personnel. Jones likes to pick the players and have coaches teach them. That’s why Bill Cowher -- perhaps the biggest winning name available -- probably won’t get the job. Since leaving the Steelers, Cowher has been looking for a head-coaching job that pays top dollar on a franchise that has an elite quarterback. Like Parcells, Cowher wants control of the personnel office. That’s why he probably isn’t a fit. Remember, Jones could have hired Mike Shanahan during the offseason but decided to stay with Phillips. Expect Garrett to be interviewed, but I don't think he will get this job.
Here are the main candidates for the Cowboys’ job:
Jon Gruden, former head coach of the Oakland Raiders and Tampa Bay Buccaneers: Gruden is the perfect choice, but there is more of a chance he will stay in broadcasting until at least 2012. Should Gruden decide to coach in 2011, Mike Holmgren of the Cleveland Browns could be after him, but Jones will be all over him. Gruden, who signed a multiyear extension with ESPN last November, has a brilliant offensive mind. He is a master of the West Coast offense, but he also orchestrates a well-structured running attack. Some of Gruden’s run schemes are the most innovative in football. Gruden would be a nice mentor for Tony Romo. Though he can be tough on veteran quarterbacks, Gruden got the best out of Rich Gannon when he was with the Raiders and Brad Johnson when he was with the Bucs. This could be Gruden’s job to lose, but don’t be surprised if he passes on the opportunity.
John Fox, Carolina Panthers head coach: There would be no better compromise candidate than Fox. He’s a winner. He fits in Dallas because he doesn’t demand control of personnel. He’s a coach’s coach. Fox, in the last year of his contract with the Panthers, has taken players given to him in Carolina and made the most of the situation. With Jones, Fox would be getting an owner who isn’t afraid to spend and keep a talented team together. Fox is considered a players’ coach, but he is organized and runs a disciplined operation in which players enjoy the experience.
Marvin Lewis, Cincinnati Bengals head coach: Lewis, whose contract is up after the season, has won two division titles for Mike Brown in Cincinnati. He would like more control of personnel in Cincinnati. Although he might not get that control in Dallas, coaching for one of the best brands in sports is highly appealing. Jones knows Lewis well from their time together on the Competition Committee.
Leslie Frazier, Minnesota Vikings defensive coordinator: Frazier is one of the league’s hotter assistant coaches, but it’s debatable whether Jones will go for an assistant. Phillips was the Chargers’ defensive coordinator when Jones hired him as Dallas’ head coach. Phillips’ head-coaching experience in Denver and Buffalo appealed to Jones. This would be Frazier’s first chance to be a head coach.
Ron Rivera, San Diego Chargers defensive coordinator: Rivera was a hot name a few years ago when he was the Chicago Bears 'defensive coordinator. He’s getting hot again because of the work he has done in San Diego, which has the league’s second-ranked defense. Rivera took a chance in joining the Chargers to learn the 3-4 scheme. Even though the talent base of the Chargers has dropped off the past couple of years, Rivera has put together creative schemes.
Mike Zimmer, Cincinnati Bengals defensive coordinator: A former position coach and defensive coordinator in Dallas, Zimmer is disciplined and aggressive, and players like playing for him. And Jones knows him, a big plus.