Holy Cow! Boys worth $2.1 billion?

September, 5, 2012
9/05/12
1:56
PM ET
Say what you want about Jerry Jones, but the guy knows a good investment when he sees one. Forbes' latest franchise valuations have Jones' Dallas Cowboys worth $2.1 billion according to what they describe as a "conservative estimate." Per Darren Rovell:
The magazine took into account the Cowboys' $80 million in sponsorship income, their state-of-the art stadium and the fact that they are the only team in the NFL that distributes its own merchandise to retailers.

Jerry Jones bought the Cowboys in 1989 for $140 million. That's roughly a 715 percent increase to today's value, factoring in inflation.

See, the difference between Jerry and me is that, if I had an asset worth $2.1 billion, I'd sell it. Well, that's one of the differences. Anyway, the point here is that NFL franchises continue to absolutely soar in value. The Patriots passed the Washington Redskins for the No. 2 spot on the Forbes list this year, but the Redskins still come in at $1.6 billion. The defending Super Bowl champion New York Giants, who host Jones' Cowboys tonight in the NFL's regular-season opener, rank fourth among NFL teams at $1.468 billion. The Philadelphia Eagles ranked seventh at $1.26 billion.

Here is Forbes' entire list, in case you're in the market for a pro football team.

Dan Graziano

ESPN New York Giants reporter

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