IRVING, Texas -- With the Dallas Cowboys missing the playoffs for the fourth straight season, they obviously have a ton of needs.
Every offseason is the same story. Fans get their hopes up that the Cowboys will spend a ton of money in free agency -- even if they don't have a ton to spend -- and go get insert-name-here because that guy has to be better than whatever the Cowboys have on the roster.
The needs are obvious: defensive line, secondary, linebacker and defensive line again. You could always add offensive line help and possibly wide receiver. On an 8-8 team, every position needs help.
But the price matters when it comes to free agency. The Cowboys will be able to get under the salary cap without an issue. They could even get far enough under the cap to be big spenders if they choose.
Here's a word to the wise: don't choose.
The last big-money player the Cowboys signed was cornerback Brandon Carr, who received $50 million over five years in 2012. Is there a smidge of buyer's remorse on that one?
Teams have to overpay in free agency. The Cowboys gave Carr what was the going rate for a cornerback in unrestricted free agency. He has been better than the other big-money corner that year, Cortland Finnegan, but he has not changed the fortunes of the defense. In 2005 the Cowboys gave Anthony Henry the going rate for a cornerback at $5 million a year. He played fairly well with 12 interceptions in four seasons before he was traded for Jon Kitna in 2009.
The Cowboys laid out a huge-free agent contract for Leonard Davis ($7 million a year) and Davis had some solid seasons but not enough of them. He was cut after the 2010 season.
The best way to attack free agency is with moderate priced players. One of the best free-agent signings the Cowboys ever had was La'Roi Glover and in part because of what they paid to get him.
Prime free agents have little chance to earn what their given. Carr slumped in 2013, especially at the end of the season. He will have to be Superman in some eyes to justify the $10 million a year price tag in 2014.
So when you go through the lists of available free-agent defensive ends, defensive tackles, outside linebackers, safeties, running backs, wide receivers and offensive linemen, do not get seduced by the names.
The Cowboys have paid names in the past and it has not worked. They have gambled on up-and-coming players as well, like Carr. It's not too late for him to turn things around. An offseason can be a great refresher.
The best bet for the Cowboys and Jones is to lie low when the market opens.