- John Keim, ESPN Staff Writer
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This is the best hire the Washington Redskins could have made. That’s what some who know Jay Gruden say. He’s reserved and bright, they say. He’s an excellent motivator, others say. His relationship with general manager Bruce Allen will soften any tension that could arise with owner Dan Snyder. Look what he did with Andy Dalton, they say.
“I would have hired him,” one former general manager said.
This is not nearly the best hire the Washington Redskins could have made. That's what the skeptics say: There’s nothing special about him; his last name paved the way. Look what he did with Andy Dalton in the playoffs, they say.
“I like him, but his offense wasn’t more creative than any other coordinator out there,” one NFL defensive coach said. “If his last name wasn’t Gruden, we wouldn’t be talking about him.”
When it comes to the Redskins’ new coach, there’s a split opinion, and it makes this one of the more unusual hires they have made. Yes, he has a last name everyone knows. But it was his brother Jon Gruden’s success that made it a big name, not Jay's own success. In the past, all but one of the coaches hired by owner Dan Snyder was a big name.
But when it came to this coaching search, there was no big name left to hire. Bill Cowher wasn’t coming out of retirement. Nor was Jon Gruden. And no coach in this field had that wow factor the Redskins often gravitate toward (with the exception of Jim Zorn).
That doesn’t mean it’s a bad hire. We also don’t know if it’s a good one. There’s a chance it could be excellent. But one coach said several days ago that Jay Gruden does an excellent job of getting players to buy into his system. If that’s the case, it will be welcomed. While quarterback Robert Griffin III might have run the last system, it’s clear he did not buy into it. Others did, but if Gruden can sell this to them, as well, that will be a good start.
His Bengals offense sputtered in the playoffs, averaging 11 points per game the past three years -- all one-and-done showings. That’s not good. Nor is the fact that he was knocked for getting away from the run each time. But one thing I’ve learned over the years is not to judge a potential head coach by what his offense did when he was a coordinator.
Being a head coach incorporates so much more. It’s about leadership and command of the room much more than system. It’s about hiring the right people on your staff, and promoting tight ends coach Sean McVay to offensive coordinator will be viewed by many on the roster as the right move. We’ll see where Gruden goes defensively, and that will be worth watching.
It was telling this morning that retired linebacker London Fletcher, knowing Jim Haslett was still around, tweeted this: “Defensive struggles where not solely on salary cap #excuses #blahblahblah” and this: “I think [Raheem] Morris as DC would be great choice! Brings energy & excitement! Would feel pretty good about HC, DC, & OC then!”
I’ve seen too many Redskins hires under Snyder to fully know if this one will work. There are parts to like and wonder about. Marty Schottenheimer, Joe Gibbs and Mike Shanahan -- three of the all-time winningest coaches in NFL history -- all have failed to build consistent winners.
I know the opinions on Gruden from the people I spoke to throughout this search were as diverse as any.
But I also know of the candidates available, perhaps Gruden was the best fit. To have the familiarity he does with Allen and others on the staff will help. Gruden knows what he’s getting into, not just with Snyder but with the market and the entire organization. The fact that a relationship already exists will matter; Gruden needs to trust whatever he’s been told and to know how he must operate in regards to ownership. Here’s a tip: Keep Snyder involved -- and that doesn't always mean allowing him to meddle -- and win. Then he will be happy.
It will also help the Redskins and Gruden to avoid the leaking of stories that hurt the franchise since early December -- and in past years. The organization needs to rebuild a trust, not only with certain players (Griffin), but with the fans. As tired as everyone at Redskins Park was about the leaks, it’s probably quadruple for the fans, who thought that two decades of mediocre to bad football -- and needless drama under Snyder -- had finally ended after last year’s playoff run. A low-key guy has to help here, right? You would think.
Gruden is also tight with the Redskins’ director of football operations Paul Kelly, an understated but important aspect because of how closely the two must work.
There are a lot of reasons this has to work, for many people -- including Allen (who was at the forefront of this hire) and Griffin (who clashed with Mike Shanahan and Kyle Shanahan). It's their jobs, their reputations on the line here.
What I also know is that this hire will shape the franchise for a long time. That’s obviously the case whenever you hire a coach. But it’s even more true now because of Griffin. They have a young head coach; they have a young quarterback. It’s boom-or-bust time.