Print and Go Back ESPN.com: NFC North [Print without images]

Tuesday, March 23, 2010
Watching TV in the Lambeau stands

By Kevin Seifert
ESPN.com

ORLANDO, Fla. -- The NFL has become such a dynamic digital commodity that owners are spending part of this week discussing how to maintain the distinction of actually buying a ticket and attending games.

That’s why teams are looking more aggressively at Kangaroo devices, a hand-held television that offers up to 14 games and The NFL Network’s Red Zone channel for fans in the stands. And speaking to reporters Tuesday, Green Bay president/CEO Mark Murphy said the Packers are investigating the possibility of displaying real-time highlights and fantasy-level statistics on their video board during games at Lambeau Field.

“By a couple different measures, we’ve been judged to have -- if not the best -- one of the best game-day experiences in the league,” Murphy said. “So we don’t want to take away or cheapen that in any way. But technology is evolving so quickly that there’s some things we can do now that I think would really enhance the experience.”

Eventually, that initiative could result in replacing the current video boards with high definition screens along with a new sound system. Murphy said that project is “more of a long-term” issue, but it will be done eventually.

Now, if we can only figure out how to get one of these into the stands, we’ll really be talking.