Monday, October 18, 2010
Amid allegations, Wrangler limits Favre ad
By Kevin Seifert
Minnesota Vikings quarterback Brett Favre is scheduled to meet Tuesday with the NFL's security director as part of an investigation into whether he sent inappropriate text messages to a former New York Jets sideline reporter. Already, however, the allegations have begun to impact Favre's off-field career.
CNBC's Darren Rovell reports that Wrangler cut Favre's ubiquitous jeans commercial from all NFL broadcasts over the weekend. The ad was replaced by those shot by other sports stars, including NASCAR driver Dale Earnhardt Jr., and was instead showed on niche channels with no NFL ties.
Favre has repeatedly refused to comment on the allegations. But as we discussed last week, his failure to deny them has helped fuel the story. Now, the next step has occurred: At least one advertiser is diminishing his commercial reach.
A recent Forbes magazine blog post suggested the allegations, if true, could cost Favre $100 million in endorsements over the next 10 years. We're well short of that point, of course, but already they are having a financial impact.