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Monday, November 22, 2010
Why Brad Childress failed

By Kevin Seifert

Childres
Brad Childress had a cold and distant relationship with his players even when the team was winning.
EDEN PRAIRIE, Minn. -- Five years ago, the Minnesota Vikings swept up Brad Childress during what they believed was a frenzied, multi-team competition for the man they considered the hottest coaching candidate on the market. They flew him into town less than 24 hours after firing Mike Tice and kept him sequestered in a Twin Cities hotel while they half-heartedly interviewed the remaining candidates on their list.

Owner Zygi Wilf triumphantly lauded Childress as a disciplinarian who would restore order to the franchise on and off the field. "Brad Childress is a winner," Wilf famously said.

But Wilf could never answer the follow-up question: How do you know?

At 49, Childress had never been a head coach at any level. He had been the offensive coordinator of the highly successful Philadelphia Eagles, but coach Andy Reid called almost all of the plays over that period. Childress' ability to relate with players was also a debatable proposition; among other stories, it was public knowledge that  mercurial receiver Terrell Owens had asked Childress to stop talking to him during the 2005 season.

If I had to sum up why Childress failed in Minnesota, my tight answer would include those two reasons. He had a distant relationship at best with players, feuding with most key veterans at one point or another. And his schemes were uninspiring and rigid, routinely minimizing the skills of talented players.

Few coaches bring both of those disparate skills to the table, but having one can usually mitigate the need for the other. You can inspire players to excel by reaching them personally, or you can put them in position to play well with smart schemes that maximize their skills.

Childress, however, did neither consistently. It's true that his teams won consecutive NFC North titles, something that hadn't happened in Minnesota since 1977-78. But starting with his first season and continuing through those title years, we heard the same complaints about his program.

Veteran quarterbacks from Brad Johnson to Kelly Holcomb to Gus Frerotte chafed in an offense they believed could have been much better if allowed more in-game freedom. When Brett Favre brazenly freelanced last season, Childress angrily considered benching him.

That rigidity wasn't limited to quarterbacks, however. In 2006, Childress minimized receiver Marcus Robinson because his best route -- the fade in the end zone -- wasn't a part of his red zone offense. The scheme provided no avenue to get tailbacks Adrian Peterson and Chester Taylor on the field at the same time.

If you searched hard enough, similar whispers could be heard before Childress' arrival. I doubt Wilf heard any of them. Why? His coaching search committee included no one with a football background. The primary interviewers were Wilf, his brother Mark, vice president of football operations Rob Brzezinski and vice president of operations Kevin Warren.

Brzezinski and Warren are experts in their fields, but neither was qualified to assess if Childress' football acumen was as good as advertised. It's almost as if they assumed it based on Childress' stature as a "hot" coaching candidate. I once asked a high-ranking team official this question: Whom did you use for the "football" portion of the interview, the part where Childress' schematic and actual coaching talents would be measured?

The answer?

Hall of Fame coach Bud Grant, who had been retired for 20 years. My understanding is that it was a cursory conversation, and it's interesting to note that Grant has always been silent about Childress and his performance.

Some successful coaches channel Bill Belichick, attempting to out-think and out-scheme opponents. Others emulate Bill Cowher, whose motivational skills kept his teams playing hard for more than a decade. Childress didn't fall in either category, and ultimately that's why his players turned on him this season. They felt neither inspired nor challenged.

Childress began clashing with players on a personal level early in his first season, starting with cornerback Antoine Winfield, and even in the best of times had what players described as a cold and distant relationship.

Without a foundation of trust and loyalty, Childress watched as his players reached near-mutinous levels at the first sign of adversity this season. It led to a confrontation with receiver Percy Harvin, among many other incidents. It all culminated Sunday when the Vikings sideline fell into chaos during a 31-3 loss to the Green Bay Packers. It's rare when you see a coach keep his job under those conditions.

Childress did make a positive impact in many areas of the organization, cleaning up his team's off-field behavior and professionalizing the team's organizational culture. But without a so-called hook to hang his hat on -- an attribute that could help him navigate tough waters -- he ultimately failed.