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Monday, July 27, 2009
Favre cashing in on delay

By Kevin Seifert

Posted by's Kevin Seifert

Now we know why Brett Favre has taken so long to decide whether to sign with Minnesota: He wanted to capitalize on the lucrative Waffling Market.

According to the Twitter feed of Sears Holdings Corp. -- bet you didn't know Sears had a Twitter feed -- Favre will star in a new commercial that plays off his legendary inability to make a career decision. Here's the full press release, including a photo.

In the spot, a Sears sales associate notes the store has real-time price checks "as a way to help guys who have a tough time making decisions."

The associate adds: "You know the type, right?"

Says Favre: "Yeah, I hate those guys."

Favre's decision could come as early as today or as late as ... well, let's not go there yet.