Monday, January 27, 2014
Lions raise season ticket prices for 2014
By Michael Rothstein
The Detroit Lions may have collapsed to end the season, resulting in another year with a missed playoff appearance, but that did not stop the team from choosing to raise ticket prices for another season.
Overall, season ticket holders will see an average increase of 8.2 percent to their overall season ticket packages, but due to dynamic pricing will be paying 70 percent less for preseason games.
“The decision to incorporate an increase in overall ticket pricing was made after careful consideration,” Lions team president Tom Lewand said in a statement. “To remain competitive in the NFL and offer an extraordinary fan experience, we need to be able to invest right back into our product and that’s exactly what we’ll continue to do.”
The Lions' average tickets will be $83.36 this season and according to the team, will make them no higher than 25th in the league in average ticket pricing.
Part of what the Lions have done is also move to a “variable ticket pricing” system, which gives the team three tiers of tickets. It means a massive decrease in ticket pricing for preseason games -- the 70 percent number above -- but a slightly higher cost for mid-range and high-level games, including Thanksgiving and any other primetime matchups the team might play in.
The tickets for the two highest tiers will go up “modestly,” according to the release from the team.
All of this for a team that finished 7-9 in 2013, losing six of their final seven games. The franchise has one playoff appearance this century, tied with Cleveland for second-worst among NFL franchises during that span. Only Buffalo, with no appearances, has been worse.