EDEN PRAIRIE, Minn. -- Greg Jennings' transition from the Green Bay Packers to the Minnesota Vikings was always going to have some fits and starts, well beyond the border-hopping rivalry stuff that fans soak up (and Jennings fed with several rounds of well-publicized comments earlier this year). He went from playing with two quarterbacks -- Brett Favre and Aaron Rodgers -- for all but one game of his time with the Packers, to having three in his first six games with the Vikings. On top of that, Jennings had to learn how to exist in an offensive system that revolved not around an MVP quarterback, but an MVP running back.
That meant fewer opportunities as the Vikings went through their quarterback changes. And it meant Jennings taking a more serious approach to the art of downfield blocking.
"I kind of saw that the role, my mindset had to change, making sure that I was doing my job and not becoming a distraction at all," Jennings said. "Embracing the run game even more, making sure that I did my part from that aspect of what we were trying to on the offensive side of the ball. ... It didn’t get to me. I just had to shift my mindset to more of a run-blocker because that’s where we were having success at. That’s what was going to get our offense rolling."
For much of Jennings' time in Green Bay, the Packers were either so committed to the pass or so inept at the run that he wasn't asked to do much other than get open and catch passes. The most Jennings had to run-block was in his first season with Rodgers -- in 2008, when he was blocking on 33.8 percent of his offensive snaps, according to Pro Football Focus. His run-blocking dropped in each of the next three seasons (32.3 percent in 2009, 30.9 percent in 2010, 26.7 percent in 2011) before jumping back up to 29.1 percent in 2012. But this season, Jennings is back to blocking almost as frequently as he's ever done.
The Vikings have asked him to do it on 33.4 percent of his snaps this season, and in wide-receivers coach George Stewart, Jennings has a former offensive-line coach who stresses proper blocking technique. During his disappointing 2012 season, wide receiver Jerome Simpson won praise from the coaching staff for the way he worked to improve as a blocker, and that might have helped him earn a new contract from the Vikings this season. It also might have helped converted quarterback Joe Webb make the team out of training camp; Webb has blocked on 42.1 percent of his offensive snaps, filling the role Stephen Burton had occupied for the Vikings last season.
Jennings' productivity has increased since Matt Cassel took over as quarterback, and the Vikings are paying him primarily to do what he always did in Green Bay. But run-blocking is always going to be a reality in an offense with Adrian Peterson, and it's been one of several adjustments for Jennings in his first year in Minnesota.
He had a career-high 11 catches last week in a win over the Eagles, and has 59 catches for 733 yards this season. But Jennings will need a big finish to the season to avoid his lowest full-season yardage total since his rookie year, and his four touchdowns also match his fewest since his rookie year.
"It’s a challenge," he said of working with so many quarterbacks. "That’s why you get a lot of receivers, and a lot of people tag us as divas. Because a lot of times the work that we put in, not to get a result, it can be frustrating for anyone. For a team that’s lost as many games as we’ve lost, we put in a lot of work in practice not to get the production and have the success that we feel we deserve or that we’re putting in on Wednesday, Thursdays and Fridays, it can be frustrating. But you have to keep rolling with the punches, and right now we’re having some success and that’s where we are."