Double Coverage: Is London Super Bowl wise?
|London has reportedly launched a bid to host the Super Bowl some time in the next decade. Should the NFL export its marquee event?|
Posted by ESPN.com's Pat Yasinskas and Paul Kuharsky
The Super Bowl, America's greatest sporting event, could be played outside the United States as early as 2014.
At least that's what some reports are suggesting. London, which already has hosted two regular-season games and is scheduled to hold a third this year, seems to be at the top of the list for the first overseas Super Bowl.
Is it possible and is it practical to put American football's spectacle in the land of soccer? Pat Yasinskas and Paul Kuharsky debate the merits, logistics and chances of a London Super Bowl.
Would a Super Bowl outside of the States be un-American?
Paul Kuharsky: Pat, I know you were in London for a game last year and have a better sense of how this would play over there than I do. And I'm no xenophobe; I don't want to call it un-American. But I do think proselytizing our football to this degree runs counter to present-day American interests. A Super Bowl funnels a lot of money into the host city, and any qualified city in America could use it -- no matter the state of the American and world economies in 2014.
Sure, a load of NFL fans are priced out of their team's biggest moment when the game is played in the lower 48. How many more won't be able to even consider it when they'd need an overseas flight and a London hotel room? A lot of hardcore football fans would not take this well at all. Is it worth alienating people who buy jerseys and tickets and paint their faces in an attempt to soften up foreign populations you may have no chance of winning over?
Pat Yasinskas: I'm going to say something I thought I'd never say before I traveled to London for last year's regular-season game between the Saints and Chargers. I'm all for a London Super Bowl.
|Matthew Lewis/Getty Images|
|Wembley Stadium in London has been host to two NFL regular-season games and could be a venue for an overseas Super Bowl.|
London, all of Europe and the rest of the world still are largely untapped and it's time to tap them. I still think there will be huge economic benefits to the U.S. in terms of sponsorship, television and the sale of merchandise. People are still going to watch the game on television, and isn't that really what the Super Bowl is all about? Think about it, how many people do you know who actually have been to a Super Bowl? The common person watches it at home. The people who actually go to the game are the corporate types, and they're going to go no matter where it is (a lot of Saints and Chargers fans came to London last year and made it a vacation). In fact, I think you'll have a much easier time selling outrageously priced tickets in London than you would in recent venues like Detroit and Jacksonville. It's time to truly open the Super Bowl to the world.
Wouldn't the logistics create some nightmares?
Pat Yasinskas: Yes, there's no doubt that a Super Bowl in London would present some major challenges. Start with the time difference. London is five hours ahead of the East Coast and eight ahead of the West Coast. That's the biggest issue of all because it impacts television, which is the driving force behind the Super Bowl. Do you play the game in the same evening time slot it's been in and start the Super Bowl late at night in London? Or do you cater to the audience in the stadium and start the game in the middle of the afternoon back in the States? That's a huge issue for the NFL to work out, but I'm thinking a compromise like starting at 3:30 p.m. ET time could work. People still are going to watch the Super Bowl on television, no matter when it's played.
The time factor also is something coaches and players aren't going to like. But they'll deal with it if they have to. The Saints and Chargers spent the whole week there last season and that gave everyone plenty of time to adjust their body clocks.
Paul Kuharsky: I'm picturing Bill Belichick muttering to himself while mapping out an itinerary with an overseas flight and an odd kickoff time. The owners may back it, but players and coaches aren't going to be fired up. (What player was it last year who asked what language they speak over there?)
I'm also wondering about the weather. According to weather.com, average February weather in London is a high of 47, a low of 36 and the month has an average rainfall of 1.34 inches. If I'm Nashville or Charlotte -- or even New York, Washington, Philadelphia or Baltimore -- I'm asking why the league's willing to play in that weather outdoors across the pond, but not at home. And I am beginning to clamor for a Super Bowl in my stadium, which was paid for, built and is regularly filled by Americans who buy the tickets and merchandise and provide the TV ratings.
Professional soccer hasn't exactly been a big hit in the United States. Can American football fly in London?
Paul Kuharsky: I don't get the sense that Europe is especially interested in American football on any sort of grand scale. While I understand the league's desire to globalize, I also know one of the reasons the NFL is our most popular league and so immensely successful is its ability to maintain an accurate and sensible sense of itself. The idea of a Super Bowl in London makes me think of soccer's failures in the U.S. Most Americans who are not soccer fans concede it's big everywhere else, but have a long list of reasons why it just doesn't work here.
Flip that list inside-out and Europe's got a handy cheat sheet for a conversation of why American football doesn't work over there. (Bring Manchester United to Giants Stadium and you'll have a sellout, sure, but it doesn't say anything big about American interest in soccer -- the same way a Super Bowl in London wouldn't speak broadly to European interest in football.) The NFL should consider that example when it tries to market an inherently American game to Europe and the rest of the world. If American football would work in Europe,
wouldn't NFL Europe have done at least well enough to survive?
Pat Yasinskas: Paul, I understand your argument. Heck, I shared the same view until my trip to London, but that experience made me see things much differently. Londoners are ready to embrace something like this. NFL Europe didn't work because it was a minor league. One thing I learned last year is that people in London are fascinated with America and want desperately to be a part of it. I was there a few weeks before the presidential election and the British were paying far more attention to that than I was. They're different from us.
I wouldn't go to a soccer game if you paid me and, to date, have successfully avoided watching my niece and nephew play a sport that bores me -- although I've been to dozens of their baseball and softball games. But the people in London have this raging curiosity about all things American. True, they may not understand the intricacies of a 3-4 defense, but they're going to come out for a show. And when it comes right down to it, isn't the Super Bowl just one big show?
Will we really see a Super Bowl in London?
Pat Yasinskas: Yes. I know some of the reports have said it's possible as early as 2014. I don't see it happening that quickly because there are too many logistical issues to be worked out. But I do think the game will be played in London sometime around 2020. Commissioner Roger Goodell has been trying to figure out the European market since he took the job. The regular-season games have gone over well and shown there's room for growth. The NFL's not going to ignore that opportunity. At some point, there will be a Super Bowl on foreign soil and London is the logical choice.
Paul Kuharsky: It's probably inevitable, Pat, but I agree that 2014 is a little ambitious. Let's see the league master the regular-season overseas games and let's give the game more time to percolate over there. And most important -- and this is what the league is already doing by sparking conversations just like this one -- let's get American football fans used to, and more accepting of, the idea that the Super Bowl's going to be an export.
In the meantime, with the Rolling Stones and Paul McCartney already having done it, let's ponder who's in line for a halftime show.