They have had trouble selling out their home games in recent seasons, but the Tampa Bay Buccaneers are the NFC South’s most valuable franchise.
That’s according to Forbes’ annual list of franchise values, which estimates the Bucs are worth $1.067 billion. Their estimated revenue for 2012 was $267 million and their operating income was estimated at $2.2 million.
The Bucs ranked No. 17 among all NFL franchises and the Carolina Panthers were one spot behind them with an estimated value of $1.057 billion.
The New Orleans Saints are No. 23 at $1.004 billion. Although the Atlanta Falcons play in the division’s largest market, they’re the only NFC South team that did not crack the billion mark. The Falcons came in No. 26 at $933 million, but that number presumably will escalate when the Falcons get into their new stadium in 2017.