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Tuesday, July 19, 2011
Falcons going high tech with ticket sales

By Pat Yasinskas
ESPN.com

Call it another sign that football could be on the horizon. Or just call it the Atlanta Falcons trying to get ready to sell some tickets.

Either way, the team announced Tuesday that it has started a new virtual seat viewing system that gives fans a three-dimensional look inside the Georgia Dome. Fans can pick a seat anywhere in the stadium and see what the view is like from there.

The Falcons are using this system, which is called Seats 3D, to sell season tickets, half-season packages and single game tickets. The system also includes an interactive parking map where fans can plot their course from the parking lot to their seats.

You can check it all out here.

But there’s another significant feature that will be added to the program in the spring of 2012. That’s when the Falcons will add an online relocation tool with which renewed season-ticket holders, based on seniority, can look at what other seats are available and switch locations.

“Many of our season ticket holders have asked for the capability to manage their seats online, and we are pleased to respond to their needs,” team president Rich McKay said.