NFC South: Forbes

Forbes has its annual list of the values of all 32 NFL franchises. The NFC South has two teams that are worth more than $1 billion.

If you’re just going by recent on-field performance, you might be shocked at which two division teams are worth more than $1 billion.

The Carolina Panthers are No. 16 at $1.048 billion, a five-percent increase over last year. The Panthers haven’t had a winning season since 2008, but they do have some pretty good equity built up in a privately-held stadium that opened in 1996.

The Tampa Bay Buccaneers, who have been inconsistent and struggled at the box office in recent years, are just two spots behind the Panthers. The Bucs are valued at $1.033 billion, a five-percent increase over last year.

Surprisingly the NFC South teams that have won big in recent years are valued at less than $1 billion.

The New Orleans Saints came in at No. 23 with a $971 million value, a one-percent increase over last year. The Atlanta Falcons came in at No. 28. They’re valued at $837 million, a three-percent increase over last year. If the Falcons do get that new stadium with a retractable roof, I think they’ll easily make the leap over the $1 billion line.

For the record, the Jacksonville Jaguars came in at No. 32 with a $770 million value. The Dallas Cowboys were No. 1 at $2.1 billion.

The NFC South and Forbes' list

July, 16, 2012
7/16/12
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The most valuable sports franchise in the world is controlled by an NFC South owner. But it’s not an American football team.

Manchester United, owned by Tampa Bay Buccaneers owner Malcolm Glazer and his family, is worth $2.23 billion, according to Forbes’ annual list of the most valuable teams in the world of sports. Manchester United edged out No. 2 Real Madrid, which is worth $1.88 million.

Although the Buccaneers have struggled with home attendance in recent years, they didn’t fare badly when the list got into football teams. The Bucs are worth $981 million, which ranks them second in the NFC South and No. 29 on the overall list.

With an estimated value of $1 billion, the Carolina Panthers are the most valuable team in the NFC South (not just all professional sports teams). They’re No. 23 on the overall list. The New Orleans Saints are just behind them, coming in at $965 million, No. 31 on the list.

The Atlanta Falcons are No. 39 at $814 million. That’s a little surprising because Atlanta is the NFC South’s largest market. But this team may not climb out of last place in the division until it gets the new stadium it is seeking.

Three NFC South teams drop in value

August, 26, 2010
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The economy appears to be hitting the NFC South especially hard.

Three of the division’s teams lost value from 2009 to 2010, and the New Orleans Saints increased only slightly as the team won the first Super Bowl championship in franchise history.

Forbes released its 2010 team valuations this week, and the Carolina Panthers and Tampa Bay Buccaneers, the two division teams valued at over $1 billion each, dropped from last year. The Panthers are No. 12 in the NFL with a $1.037 billion value. They dropped one percent from 2009.

The Buccaneers are No. 13 at $1.032 billion, which represents a drop of five percent from last year.

Despite the Super Bowl win and the first winning season since 2006, the Saints remained in the bottom half of the league in overall value. They’re No. 21 at $955 million. However, that represents a growth of one percent from last year.

The Falcons came at No. 26 with an $831 million value. That figure represents a drop of three percent from the last year.

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