Six mostly tough years have passed since the St. Louis Rams emerged from Week 10 of an NFL season with a winning record.
They can end the streak Sunday by beating the San Francisco 49ers.
The Rams are 4-4 entering Week 10, same as they were in 2005 and 2006. Those previous 4-4 teams slipped back under .500 with road defeats against Seattle.
The 2004 Rams beat the Seahawks in St. Louis to go 5-4 on their way to an 8-8 record and wild-card playoff berth. A year earlier, the Rams were 5-3 entering a Week 10 game against Baltimore. They won that one to begin a seven-game winning streak on their way to a 12-4 record.
We're safe in saying the current Rams will not need a seven-game winning streak to claim the NFC West title. Three or four more victories in their final eight games might be enough.
The 49ers are six-point betting favorites Sunday, presumably because sports books have a hard time attracting money on the long-suffering Rams. Getting to 5-4 isn't going to alter perceptions too much, but it would distinguish these Rams from their recent predecessors while enhancing their chances within the division.