One million dollars per regular-season victory seems like a reasonable price for NFL teams already paying much more in player salaries.
That was the rate a couple NFC West teams paid their head coaches last season, according to a Forbes magazine report.
The report ranks Seattle's Pete Carroll third among NFL coaches, behind Bill Belichick and Mike Shanahan, at $7 million per season.
Lovie Smith is next at $6 million, followed by the Arizona Cardinals' Ken Whisenhunt at $5.75 million. Tom Coughlin ($5.25 million) and Mike Tomlin ($5 million) were next.
The chart breaks down the averages by 2010 victory totals, sorted by average per year. The figures cited for the San Francisco 49ers' Jim Harbaugh and the St. Louis Rams' Steve Spagnuolo reflect previous reports.
The Seahawks and Cardinals have both enjoyed playoff success under their coaches. Carroll commanded a premium coming off a successful run at USC. Whisenhunt posted a 4-1 postseason record, complete with a Super Bowl appearance, before receiving a raise last offseason.
Carroll is entering the second year of a five-year contract. Whisenhunt's deal, which the team extended last offseason following back-to-back playoff appearances, runs through 2013. Harbaugh is entering the first year of a five-year contract. The four-year deal Spagnuolo signed in 2009 runs through 2012.