Fantasy impact: Don't forget Rams rookie

Thoughts on the St. Louis Rams after checking out ESPN's 300 highest-rated fantasy players for the 2011 season:

Steven Jackson will presumably serve as the Rams' primary back in goal-line situations under new offensive coordinator Josh McDaniels. The team does have additional options with Cadillac Williams and Jerious Norwood on the roster.

With McDaniels as head coach for all but four games, the Denver Broncos' running backs had 16 rushing touchdowns over the past two seasons. Knowshon Moreno scored 12 of those 16 touchdowns. Moreno had 42 carries, 11 for touchdowns, from opponents' 10-yard line and closer. Jackson had 37 carries, six for touchdowns, in those situations over the same two-year span.

Danny Amendola is again a threat to lead the Rams in receptions, but he hasn't been much of a touchdown scorer.

Unranked fantasy sleeper: Lance Kendricks' omission from the top 300 jumps out right away. He appears capable of leading the team in touchdown receptions based on how the Rams have used him so far in preseason games. That could be an optimistic assessment given the struggles rookies can face, but Kendricks will be a factor.

2011 ESPN Fantasy Ranks: St. Louis Rams