Rams buy tickets to avoid blackout
"The Rams ownership and organization felt strongly about getting this game on television and allowing our fans who can’t be at the Edward Jones Dome on Sunday to see the continuing growth of our football team. Our last two games against New Orleans and Detroit have been our highest-rated television games of the year to date, so we know that St. Louis is responding to the positive changes occurring within the Rams organization. Unfortunately, we do not anticipate that the Seattle or Houston games will be televised locally, but we remain hopeful that Rams fans will help us sell out our Fan Appreciation Game on January 3 against our long-time rival, the 49ers."
The Rams distributed the tickets to local charities and youth groups. The hope, obviously, is that continued improvement will spur future sellouts. Beating the Cardinals would certainly help.