What it means: The Rams have improved, but they are struggling to take the next step. They remain alone in second place despite squandering an opportunity to beat a good team at home. The Rams play their next three games on the road. They'll probably need to win one of them to keep pace with the Seattle Seahawks over the next month.
What I liked: Quarterback Sam Bradford continued to protect the football, setting an NFL rookie record for most passes in a row without an interception, according to Elias Sports Bureau. The Falcons did intercept him late in the game. The Rams' offense lacked punch, but Bradford tossed multiple touchdown passes. He completed 27 of 42 passes for 233 yards and a 84.7 rating. Brandon Gibson and Mike Hoomanawanui caught scoring passes.
What I didn't like: The Rams had serious issues on third down. They never really got Steven Jackson going on the ground. Their pass-rush couldn't get to Matt Ryan. The Rams entered the game leading the NFL in sacks, but they had none against the Falcons.
What's next: The Rams visit the Denver Broncos in Week 12.