NFC West: David Culley

The St. Louis Rams' Danny Amendola, like Wes Welker of New England, is a cat-quick slot receiver from Texas Tech with experience in Josh McDaniels' offense.

Neither receiver has a contract for the 2013 season. Neither was named his team's franchise player. Both could become unrestricted free agents March 12.


McDaniels' presence in New England as the Patriots' offensive coordinator would seem to make Amendola a viable fallback option for the team if Welker were to leave in free agency. As Mike Reiss of ESPNBoston.com wrote Monday, there were increasingly reasons to think Welker and the Patriots would reach agreement before the signing period opens. But with ESPN's Adam Schefter reporting Wednesday that Welker planned to test the market, it's good to remember that there are no guarantees.

If Welker were to re-sign with the Patriots, where would Amendola fit beyond New England or St. Louis? Would any team value him more than the Rams would value him?

Those aren't easy questions to answer. Amendola, like Rams teammate and fellow free-agent candidate Brandon Gibson, was with Andy Reid and the Philadelphia Eagles before coming to the Rams. Before that, Amendola was with Jason Garrett and the Dallas Cowboys in 2008, when Garrett was offensive coordinator.

Sometimes those past connections come into play when a player reaches free agency. Reid is the new head coach in Kansas City. Garrett fills the same role in Dallas. Reid's receivers coach, David Culley, is the same one he had in Philadelphia when Amendola was there in 2009.

But even if Amendola's ties to those teams' coaches were relevant, neither Kansas City nor Dallas appears to have a pressing need for a slot receiver. The Chiefs' Dexter McCluster and Tony Moeaki combined for 62 receptions from the slot last season, according to game charting from ESPN Stats & Information. The Cowboys' Miles Austin and Jason Witten combined for 83 slot receptions.

There could be other suitors, of course. There are other connections, too.

Amendola's offensive coordinator in Philadelphia, Marty Mornhinweg, has the same role with the New York Jets. One of his former offensive coordinators in St. Louis, Pat Shurmur, has the same job with the Eagles.

Again, though, does either team have a pressing need? Jeremy Kerley caught 43 passes for 612 yards from the slot for the Jets last season. Jason Avant had 50 catches for 609 yards from the slot for Philadelphia.

With Amendola coming off two injury-shortened seasons, the Rams should have a better shot at keeping him without overpaying, particularly if Welker re-signs. That would be good for St. Louis given the value Amendola has provided on third down in particular.

"He has great quickness in a short area and when you talk about a smaller guy, he has that great ability to create some separation," McDaniels said of Amendola in 2011, when he was the Rams' offensive coordinator. "You gotta be really tough, you gotta be able to create some separation quick because you don't have all day to run a 5-yard route sometimes. You gotta get open. He does that and he has great hands and he’s really tough. He is everything you want in that regard."
NFL assistant coaches are some of the best people to know for those looking to learn more about the game.

That has been my experience in covering the NFL since 1998.

I've helped push for better media access to assistants through the Professional Football Writers of America. I've also learned more about some of the issues important to coaches, including some outlined in this recent story about the NFL Coaches Association.

The chart shows NFLCA team reps as the association talks about forming a union.

Kevin Spencer (Cardinals), Johnnie Lynn (49ers), Dan Quinn (Seahawks) and Andy Sugarman (Rams) are the reps for NFC West coaching staffs. The 49ers' Jimmy Raye is president of the NFLCA executive committee.

It's not clear yet whether the NFLCA will move to unionize and such an effort would face a challenge even if the association did decide to move in that direction. But as coaches consider their options, these assistants presumably will be active behind the scenes.

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