NFC West: Kevin Demorr

The St. Louis Rams have announced Stan Kroenke's approval as majority owner without specifying how the arrangement complies with NFL rules on cross-ownership.

The news release reads in part, "Kroenke currently is the owner of the Colorado Avalanche (NHL), Denver Nuggets (NBA), the Colorado Rapids (MLS) and the Colorado Mammoth (NLL). He is also the largest shareholder of Arsenal FC of the English Premier League."

I've requested clarification from the league. Kroenke is expected to transfer ownership of the Nuggets and Avalanche to his son, Josh, according to Jim Thomas of the St. Louis Post-Dispatch.

The bottom line for Rams fans: The team now has an owner with deeper pockets and a proven record of success when controlling sports franchises. The move should excite Rams fans. The current leadership should be excited and anxious at the same time. It's unclear what Kroenke might think about general manager Billy Devaney, coach Steve Spagnuolo or executive vice president Kevin Demoff.

Kroenke has surely been watching closely as Rams minority owner. To my knowledge, though, he has had very little direct contact with the Rams' current football leadership. I would expect few changes this season because there simply isn't enough time before the opener to consider significant moves.

It's a safe bet, though, that Kroenke will put his stamp on the team during the next offseason. At the very least, the current regime needs to win a few games and provide evidence that Sam Bradford was the right choice with the first overall choice in the 2010 draft.

The Rams provided a chart showing a year-by-year accounting of their majority owners. Some of the years overlap. I divided the seasons this way when putting together won-lost records for each ownership regime: The 1937 through 1941 season records went to Homer Marshman; the 1942 through 1972 seasons went to Dan Reeves; the 1973 through 1979 seasons went to Carroll Rosenbloom; the 1980 through 2008 seasons went to Georgia Frontiere; and the past two seasons went to Chip Rosenbloom.

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