Seahawks' renamed stadium needs our help


Some of the NFL's toughest venues carry not-so-tough-sounding corporate sponsor names.

Heinz Field, Gillette Stadium and Lincoln Financial Field made our top 10 anyway.

Qwest Field ranked third on the list before the Seattle Seahawks announced a change to CenturyLink Field. The switch had been anticipated since CenturyLink absorbed Qwest Communications in March, but "CenturyLink Field" doesn't exactly roll off the tongue.

"CenturyLink sounds like a industrial company that manufactures ugly fences separating old tires and crab grass from the sidewalk," wrote John McGrath of the Tacoma News Tribune.

There was nothing inherently tough-sounding about Qwest Field, either, but at least "Qwest" sounded like a word easily found in the dictionary.

The experience at CenturyLink Field will not change, of course. Fans will still make lots of noise. Seattle will remain tougher to defeat in its stadium when there's enough talent on the roster for the Seahawks to field a competitive product.

The newly renamed venue does beg for a nickname. "The Link" would sound better if the Philadelphia Eagles did not already play their games at "The Linc" (Lincoln Financial Field).

"The Clink" quickly gained traction with an assist from a Seahawks fan named Nick. Seattle players running afoul of the law might not appreciate the moniker, but "The Clink" does sound foreboding. Fans could dress as inmates or correctional officers. They could brag about sentencing opponents to four quarters of harassment without the possibility of early parole. The Hawks Nest could become the Chain Gang, not to be confused with the guys marking down and distance along the sideline.

Got a better suggestion? Please do share it. It's an upset if fans from other teams don't chime in with a few unflattering alternatives.

Perhaps there's no sense in getting too invested in stadium names that figure to change at some point, anyway.

As much as the San Francisco 49ers value their history at Candlestick Park, they're eager to play in a new stadium.

The St. Louis Rams played in the Dome at America's Center (twice) and the Trans World Dome before their stadium became the Edward Jones Dome in 2002. The Rams' naming-rights deal with Edward Jones was for 12 years.

Seahawks Stadium opened in 2002 and became Qwest Field in 2004. The naming-rights deal was extended through August 2019. In 2006, the Arizona Cardinals signed a 20-year naming-rights deal with University of Phoenix.