New coach will need to sell himself to fans

January, 4, 2014
Jan 4
3:53
PM ET
NASHVILLE, Tenn. -- Former Titans head coach Mike Munchak was a likeable, sincere guy who didn’t don pom-poms, make a lot of public appearances or do a lot to help the team sell itself.

There are a number of ways the Titans can go in an opposite direction from Munchak now, but I think his replacement is highly likely to be a high-energy guy who's very visible.

He’ll be ready and willing to spend extra time at a Kiwanis Club if that’s what team brass feels is needed to give the franchise a jolt and energize a lagging fan base.

Munchak did well selling himself to Bud Adams, the late owner who promoted him to the top job in 2011.

He didn't do nearly as well selling himself or his team to the public. His biggest shortfall was in performance -- the Titans were 22-26 in his three years, 3-20 against teams that finished with a winning record. His inability to sell himself and his vision to fans might have been second on the list of his shortcomings.

The Titans’ next coach needs to be a top-flight communicator who can connect with fans.

I bet he will be.

Paul Kuharsky | email

ESPN Tennessee Titans reporter

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