Conventional wisdom called for a clock-killing drive to the winning field goal, but convention didn't appeal to the 1999 Rams. They had shrugged off losing their starting quarterback during the preseason. They had knowingly backed Warner without much evidence to suggest he would succeed. They passed the ball first when tradition called for establishing the run. They pushed the ball downfield when West Coast schemes were favoring shorter timing throws.
And so with the 2-minute warning approaching in a 16-16 game, the Rams went deep to Bruce for a 73-yard touchdown. The aggressiveness came with a price when the Titans, armed with plenty of time, moved within a yard of the tying touchdown. But the Rams won their way -- defiantly and with an offense few teams in NFL history could challenge for pure multidimensional flair.
The only team in Rams history to win a Super Bowl gets my vote for best team in franchise history. The 1951 version also won an NFL title, but that team finished the regular season with an 8-4 record. It played only one postseason game. Chuck Knox's Rams of the early 1970s were very good. John Robinson had some solid Rams teams in the 1980s. The 2001 Rams had a chance to be the best in franchise history, but the 1999 team separated itself by becoming the only Rams team to win a Super Bowl.
Dick Vermeil was coach of the year. Warner was MVP and Super Bowl MVP. Faulk was offensive player of the year.
This was a team of signature players and also signature plays:
Bruce's daring 73-yard touchdown grab in the Super Bowl;
Mike Jones' game-saving tackle of the Titans' Kevin Dyson at the 1-yard line as time ran out in the Super Bowl.
Most impressive win: For years the Rams had watched the San Francisco 49ers dominate them and the NFC West. That's what made the Rams' Week 5 victory over the 49ers so meaningful that season. Bruce caught four touchdown passes during a 42-20 victory as the Rams improved to 4-0. Fans wanted to believe after a 38-10 victory over the Cincinnati Bengals a week earlier. The blowout against San Francisco provided validation (no one knew the 49ers would finish with a 4-12 record that season).
Return to sender: Offense wasn't the only way the 1999 Rams found the end zone. Hakim averaged 10.5 yards per punt return with one touchdown. Tony Horne averaged 29.7 yards per kickoff return with two touchdowns. The Rams scored seven touchdowns on interception returns and one more on a fumble return.
2001: The Rams rebuilt their defense and made another run to the Super Bowl. Tom Brady and the New England Patriots kept St. Louis from winning another title and challenging for the title of best team in Rams history.
1973: First-year head coach Chuck Knox turned around the Rams quickly, leading them to a 12-2 record with No. 1 rankings in total offense and total defense. John Hadl tossed 22 touchdown passes with 11 interceptions in his only full season as the Rams' starter.
1951: The Rams won a championship for Los Angeles thanks to Bob Waterfield, Norm Van Brocklin and Elroy Hirsch. Four-time Pro Bowl fullback Dan Towler averaged 6.8 yards per attempt.