But when NFL owners held their annual spring meeting to discuss league business this week, re-seeding the playoffs wasn't even up for discussion. The issue has less momentum now than it did two years ago, well before Seattle became the first division winner in league history with a losing record.
The Seahawks upset the Saints in the wild-card round, for starters. The game featured nearly flawless quarterback play from Matt Hasselbeck and one of the most memorable touchdown runs in league history, regular season or otherwise. When Seattle's Marshawn Lynch eluded or ran through eight potential tackles on his way to a 67-yard touchdown, he also trampled the notion, for now, that a 7-9 team had no business hosting a playoff game or appearing in the postseason at all.
"I think Seattle winning probably had an effect on people, yeah," New York Giants owner John Mara said from the NFL owners meeting. "If there was any sentiment to change it, maybe there is not. But that is not even something we discussed at the competition committee this year. It never even came up."
Mara was a voice for re-seeding even before his team missed the postseason with a 10-6 record this past season. Tampa Bay also missed the playoffs at 10-6. The Giants and Bucs defeated the Seahawks by a combined 79-23 margin this season, but the seeding system left them on the outside when playoff games kicked off in January.
"I've always felt that was something we ought to look at," Mara said. "I still think if you win your division, you should be in the playoffs, but I personally believe the teams with the better records ought to have the home games. I don't think I'm in the majority on that opinion."
Indeed, the coaches, owners and executives I polled this week came down strongly against any system sending a division champion on the road to open the playoffs. They would rather endure what happened with Seattle than have their own teams head onto the road as division champions.
"We want to put an emphasis on winning your division," Green Bay Packers president Mark Murphy said. "There's still a strong feeling that if you win a division, you should get a home game. Our fans expect that and like that."
The league has devalued division games in other ways over the past 30-plus years.
Thirty-five years ago, teams played as many as eight division games in a 14-game season, depending on how many teams were in a division.
"So, you won the division championship, you earned it," McKay said. "Today, going to four-team divisions and a 16-game schedule, we're at a little different place with respect to the number of division games versus the number of regular-season games. That is where the push came a couple years ago."
Had a straight seeding system been in place for 2010, neither the Seahawks nor St. Louis Rams would have had anything on the line when they played in Week 17. Both would have been eliminated from the playoffs. Under a modified seeding system, the NFC West champion would have headed onto the road for the playoffs (it's tough to say where, exactly, because some teams would have approached the final weeks differently, affecting records).
The existing system guaranteed a home playoff game for the winner of that Rams-Seahawks game.
"Trying to keep as many late-season games relevant as you can was the other side of the push for re-seeding," McKay said. "And one of the ways to do that is, don't let people know where they are going to go. Let the seeding continue to work itself out other than the top two seeds. Not enough support. Will it come back some day? Probably. I am not sure it will be next year, but it will come back."
And it will face the same strong resistance it met this time around. If McKay and Mara couldn't gain any traction on the issue after Seattle made history as a 7-9 division champion, it's tough to imagine this issue going anywhere in the near future.
"I just think winning your division is important," Carolina Panthers general manager Marty Hurney said. "That means something. I think that's where it starts. It's a good setup."
Arizona Cardinals coach Ken Whisenhunt argued passionately for the current system. His team played home games as a 9-7 team in 2008 and as a 10-6 team one year later. The Cardinals won wild-card playoff games at home both years, and both times they did it against teams with superior records. The 2008 Cardinals advanced to the Super Bowl after beating a 9-6-1 Philadelphia Eagles team in the NFC Championship Game at University of Phoenix Stadium. Again, their status as division champs gave them the edge.
"For me, it's tough to judge teams evenly that aren't in the same division because you never know about schedules," Whisenhunt said. "Let's just talk about us as a West Coast team. Let's go back to 2008. Philadelphia did not play a game out of the Eastern time zone after Nov. 15, whereas we played six games with more than a two time-zone change that year. So, how can you compare two teams that have similar records or even compare their records based on variables that aren't the same?"
As a player for the Atlanta Falcons, Whisenhunt regularly traveled long distances for division games against the San Francisco 49ers and Los Angeles Rams in the old NFC West. He said traveling west to east for games is much tougher on the body than traveling east to west.
"It's easy to say this team is better than this team because its record is better, but the reason that you have divisions is so that those four teams will have an equal footing as far as the conditions that they face," Whisenhunt said. "I've noticed through the years, they talk about Seattle traveling 30-some thousand miles during the year. How do you compare their travel schedule or what they are being forced to do? To me, the only way that you can have an even comparison of those teams is within the division."
The travel angle resonates on the West Coast, but not at the league level. Niners president Jed York is among those who have complained about 10 a.m. PT kickoffs, and we discussed the subject again at this league meeting. The league has been unsympathetic and isn't likely to change its stance.
The seeding system also appears unflinching.
"Maybe this wasn't the year to propose any type of changes [amid larger labor issues]," McKay said. "Maybe that is why we only had five rule changes being proposed. It didn't seem like the membership had an appetite, so let's put that in the background and wait."