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Tuesday, April 3, 2012
New unis: Early verdict trending positive

By Mike Sando

The Nike literature regarding the new "Elite 51" uniforms made available to NFL teams Tuesday includes the following terms: technology, Thermoregulation, hydrophobic, aircraft-grade, zonal, articulated and Hyperfuse.

Phil Knight's writers could have been describing spacesuits instead of football uniforms, except there's a lot more money to be made from the latter.

Nike saved some of its most descriptive writing for the Seattle Seahawks' total uniform redesign, which has so far trumped subtler styling tweaks for the other 31 teams.

"The new uniform colors are rooted in Seattle's own environmental hues -- the deep blue of the ocean water that tucks into the harbor near downtown and the Seahawks' stadium," Nike proclaims. "The new color addition called Action Green represents the green of the ubiquitous trees, ferns and moss literally covering the Pacific Northwest landscape."

While the Seahawks underwent the most dramatic uniform overhaul, including 12 markings on the pants and collar to honor the 12th Man, all teams' uniforms are functionally identical (check them out via Nike for Seattle, Arizona, San Francisco and St. Louis).

"The uniform is completely engineered from the inside out, focusing on creating a system where the baselayer, padding, jersey and pant work in concert," Nike said. "A few of the new innovations include increasing sleeve articulation for better range of motion and integrating new four-way stretch fabrication to provide a streamlined shrink-wrap fit."

The numbers on the jersey also stretch, according to Nike.

The 49ers made available a shot of their white away jersey. It looks about like the ones we've seen the 49ers wear previously. While this shot of Alex Smith makes him look like a bad dude, the Seahawks are the ones calling their threads "the new look of intimidation" on their website.

A read through the comments section on our previous item shows a range of opinions on the Seattle redesign. I asked those leaving comments to disclose their ages, figuring younger fans might be more apt to welcome what Nike obviously considers to be a cutting-edge concept.

A sampling, with listed ages:
Thanks for sharing. We haven't heard the last on this subject, I'm sure. Most of the reviews I read through seemed positive.