Print and Go Back ESPN.com: NFL Nation [Print without images]

Thursday, August 2, 2012
Camp Confidential: St. Louis Rams

By Mike Sando

EARTH CITY, Mo. -- Jeff Fisher experienced plenty during 16-plus seasons as an NFL head coach, but his initial team meeting in St. Louis represented a career first.

The Rams' new leader was addressing a room filled with players he didn't know.

"That was different, but you could tell within the first three minutes of him being up there, with his presence, that the team was his," assistant head coach Dave McGinnis said.

Fisher won over the Rams, and not with a fiery speech or with bold promises.

"It's something that you can't put your hand on and touch it, but it's palpable," McGinnis said.

It's called quiet confidence born of experience, and it's what the Rams needed from their next coach after posting a 15-65 record over their previous five seasons, all under less experienced leadership. There's an authenticity to Fisher that resonates. Quarterback Sam Bradford first saw it during a nearly two-hour meeting with Fisher, conducted before Fisher agreed to take the job.

"I think the biggest thing for me when we met was, there was no nonsense," Bradford said. "Everything that he has said has been valuable information. There is never that talk just to talk. That is what everyone really respects about him."

Thanks to Fisher, the feeling at Rams camp has shifted from "if" the team can right itself to "when" it will happen.

THREE HOT ISSUES

Sam Bradford
QB Sam Bradford has some new young talent to work with this season at the skill positions.
1. Can the Rams help Bradford? It's easy to forget that Bradford had two 300-yard passing games in his first five starts last season. The high-ankle sprain he suffered in Week 6 changed the trajectory of his season. Bradford wasn't the only one hurting. The Rams suffered more losses to injury in a season than all but one NFL team since 2002, according to Football Outsiders. They had no chance.

The plan this season will be to take pressure off Bradford with a run-first offense. That approach represents a philosophical about-face from the thinking former coordinator Josh McDaniels promoted last season. McDaniels' offense would have worked better under different circumstances. In retrospect, the Rams lacked the personnel to make it work, particularly after losing key players to injury.

The offensive personnel could be better this season. Young prospects at running back (Isaiah Pead) and on the perimeter (Brian Quick, Chris Givens) give the team fresh options. But no one is quite sure what the team has at wide receiver. It's also unclear whether young tackles Rodger Saffold and especially Jason Smith can give Bradford the protection he needs when the Rams do put the ball in the quarterback's hands.

The Rams have additional first-round draft choices over the next couple seasons. There's a good chance they'll use them mostly to bolster the offense. In the meantime, they'll protect Bradford through the design of their offense.

2. Another year, another offensive scheme. The Rams are learning their third offensive system in three seasons. Last season, the idea was for Bradford to help get the Rams into the perfect offensive play for whatever defense the opponent was running. This season, Fisher and new offensive coordinator Brian Schottenheimer want the Rams to run the ball for the sake of running it, even against loaded fronts.

This could be the Rams' most run-oriented offense from a philosophical standpoint since the team moved to St. Louis for the 1995 season. Longer term, it's fair to wonder whether this is the best offense for a franchise quarterback to realize his full potential as a passer. For now, though, the philosophy will play to the team's offensive strength (Steven Jackson) while minimizing a primary weakness (pass protection).

"This offense is ground, pound and we’re in your face," Jackson said. "Regardless of how much a team studies about us, they are probably going to be able to tell, out of this formation, this is what they like to run. So now the mentality has gone from trying to be tricky or crafty to more so, 'This is my hole, this is where I’m going, stop me.' Completely different attitude."

3. Are the Rams OK at outside linebacker? St. Louis is set at middle linebacker with James Laurinaitis, a player the organization wants to build around (expect a new contract for him soon). The question is whether the outside linebackers -- Jo-Lonn Dunbar and Mario Haggan and Rocky McIntosh -- represent much of an upgrade for a team seeking to improve its run defense.

Another question: How much does it really matter? The league isn't exactly brimming with elite outside linebackers in traditional 4-3 schemes. The position has been de-emphasized. The Rams will run their defense through Laurinaitis. Dunbar will remain on the field with him on passing downs.

The Rams could use ascending young talent on the outside. They had too many more important needs this offseason to justify throwing precious resources at a position of lesser value.

REASON FOR OPTIMISM

Chris Long
Left end Chris Long, coming off a 13-sack season, anchors a promising young defensive line.
Head coach and quarterback are the two most important figures in a football operation. The Rams have the right people in those positions. That gives them a chance.

The Rams also have the pass-rushing talent Fisher needs to run his aggressive defense. Left defensive end Chris Long is coming off a 13-sack season. On the right, 2011 first-round choice Robert Quinn is serving notice, at least in practice, that he's the best pure pass-rusher on the team. His ability to close on the quarterback even when off-balance or falling sets him apart from most.

I wondered coming into camp whether last season inflicted irreparable damage to Bradford. That was not the case. There hasn't been a more impressive player on the practice field to this point. It's stunning, in retrospect, that a team with such a talented quarterback could suffer through a 2-14 season. So many things had to go wrong.

Day after day, play after play, Bradford impresses even the most seasoned observers. Receivers coach Ray Sherman, most recently with the Dallas Cowboys, has been around accomplished quarterbacks throughout his coaching career. The list includes Warren Moon, Joe Montana, Steve Young, Boomer Esiason, Randall Cunningham, Brett Favre, Steve McNair and Tony Romo. He used the word "special" to describe Bradford.

"His temperament is just so calm," Sherman said of Bradford. "He has a demeanor about him and Brett was like that -- when he spoke, guys listened. They tune in. They know, 'We take care of this guy, he's going to take us a long way. He's going to do some special things.'"

REASON FOR PESSIMISM

Look at the schedule. Road games against Detroit and Chicago in the first three weeks. Green Bay, New England and San Francisco during a three-game stretch at midseason. Four of the final six games on the road. Only seven true home games overall, the New England game having been moved to London.

No one said this job would be easy for Fisher and his veteran staff.

Danny Amendola looks like the best receiver on the team. He's a terrific slot receiver, but with an 8-yard career average per reception, he won't strike fear into opponents. Quick and Givens, though promising draft choices, are rookies nonetheless. It's an upset if either becomes a force right away and a bonus if veteran Steve Smith fights through recent knee troubles to become a factor.

Bradford has the talent to rack up yardage when healthy, but he might not have the weapons to finish drives with touchdowns. Think back to the game at Green Bay last season. Bradford threw for 328 yards with a 64.4 completion rate at Lambeau Field, but the Rams still lost, 24-3.

Also, the Rams are going to a run-first offense at a time when the passing game is king in the NFL.

"Sitting in our first offensive meeting, it was made clear that our identity as an offense, we’re going to be known as being a physical unit that can run the ball versus whatever," Bradford said. "It doesn’t matter if people put 8-9 in the box, we’re going to run the ball. That’s what we’re going to do, and we’re going to pound them and we’re going to wear them out, and then we’re going to take our shots."

OBSERVATION DECK