WIVB sportscaster Paul Peck, quoting unnamed sources, wrote on the station's Web site that Gruden was the Bills' first choice ahead of Mike Shanahan, who reportedly will meet with the club to discuss the job.
The report states the Bills were unable to convince Gruden to leave the "Monday Night Football" booth. "They went after him hard," a source said.
When I reached out to Gruden for a comment Saturday, he declined.
ESPN announced it had signed Gruden to a contract extension Monday. The Bills fired head coach Dick Jauron and appointed defensive coordinator Perry Fewell on Tuesday.
On Wednesday, ESPN's Adam Schefter reported the Bills had contacted Shanahan and were setting up a meeting.
Based on the timeline, it would appear the Bills would've spoken to Gruden before they fired Jauron, although they theoretically could have contacted Gruden after Jauron's dismissal and pulled off a hasty face-to-face meeting before contacting Shanahan.