NFL Nation: ticket prices

The New York Jets tweaked their ticket prices, dropping prices in the upper deck but raising them in the lower level -- the team's first increase since 2011.

In 2013, the Jets owned the third-highest average ticket price in the NFL ($110.28), according to Team Marketing Report's fan-cost index. That figure could end up dropping about a dollar, based on the new adjustments, announced Monday by the team.

The price in the upper deck, where there are no PSLs, will drop by an average of 10 percent, according to the team. President Neil Glat, in a phone interview, said the goal is to increase the number of season-ticket holders in the upper deck.

The mezzanine prices will remain unchanged, but the lower level will jump by an average of three percent. Overall, the average price in the stadium will drop one to two percent.

In 2012, the Jets had the highest average price in the league, according to the fan-cost index. Then came a 6-10 season, followed by 8-8.

"We understand the sacrifices many of our fans make to attend our games," Glat said. "We carefully study and assess market demand based on many factors, including the secondary market, prices around the National Football League, and prices for other sports and entertainment offerings in the New York market. Our goal is to maximize the number of season ticket holders in our building in an effort to create a substantial homefield advantage."
A survey by USA Today indicates that more than half of NFL teams will raise ticket prices this year and that trend includes three of the four NFC South teams.

The Tampa Bay Buccaneers are the exception and that’s a good move on their part. An increase in ticket prices might have alienated an already-irritated Tampa Bay fan base. The Bucs weren’t exactly jamming fans into Raymond James Stadium last year and a 3-13 season doesn’t provide the best backdrop for a price increase. From what I’ve heard, the Bucs are working hard to keep the season ticket holders they have.

One friend of mine who hasn’t renewed yet, said the Bucs call her just about every week and offer to upgrade her seats at no extra cost. I told her to hold out for a car.

The Atlanta Falcons did not increase prices across the board. The Falcons raised prices on 26,000 seats, but also dropped prices on 6,800 seats. Carolina raised prices on almost all seats in Bank of America Stadium with the increase being anywhere from $1 to $9 a game.

As the world champions, the New Orleans Saints are hot right now and they went ahead and boosted ticket prices. Most of the increases are less than $10 a ticket.

Posted by ESPN.com's Pat Yasinskas

TAMPA, Fla. -- What usually is the hottest ticket in the sports world isn't so hot this year.

There are plenty of Super Bowl tickets out there and the price tag, relatively speaking, isn't that outrageous in comparison to recent years.

"In fact, it's turning out to be a real bargain,'' said Sean Pate, director of StubHub.com, an online marketplace for re-selling tickets. "You can see a Super Bowl game and Bruce Springsteen in concert (at halftime), probably at about a $1,000 discount from what the average has been the last few years.''

Pate said this game is setting up to be the cheapest Super Bowl ticket in StubHub's seven-year history. He said the previous record was the Super Bowl in 2004, between Carolina and New England in Houston. The average resale price for that game was $2,300. Pate said the average price for this year's game right now is $2,430, but he expects that number to drop dramatically between now and game time.

Although there were a limited number of $500 and $800 tickets initially sold by the NFL, the main price for lower-end tickets was $1,000. A quick survey of StubHub and other online ticket agencies shows resale asking prices ranging from about $1,500 for low-end seats to $4,000 to $5,000 for premium seats.

The economy is getting the universal blame for the drop in resale prices, but Pate said that has come with some bright spots for StubHub.

"It has meant a record amount of sales,'' Pate said. "We're looking at probably doubling our sales from last year and this should be the highest-grossing game in our history. The low prices have really driven a lot of people to the second-hand market because there are some great bargains out there.''

The scene in downtown Tampa is noticeably different from recent Super Bowls, where ticket scalpers dominated the landscape on the streets and hotel lobbies on the days leading into the game.

Near midday Friday, it was hard to find anyone looking to buy or sell tickets. One broker, who said he is from Philadelphia and declined to give his name, said he's having little trouble buying tickets, but the resale market isn't bright and profits have been small compared to other Super Bowls he has worked. He said he expects to have to drop his prices to near face value as the game gets closer.

The economic situation is impacting more than the price of tickets. A recent study by PricewaterhouseCoopers said the Super Bowl will have about a $150 million impact on Tampa's economy. That's about $45 million less than the previous two Super Bowls in Glendale, Ariz., and Miami. It's only expected to draw about $10 million more in spending than the last Tampa Super Bowl in 2001.

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