Jets logo unveiled: Do you like the look?

July, 22, 2011
7/22/11
5:38
PM ET
Winnipeg JetsWinnipeg Jets


The Winnipeg Jets now have a new look to go with their new city and new name.

True North Sports unveiled the Jets primary and secondary logos on Friday. The look was inspired by the Royal Canadian Air Force.

"True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity," said Mark Chipman, Chairman & Governor of True North Sports & Entertainment, according to the team's website.

"We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country's remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces."

The Jets will unveil their uniforms and team colors at a later date.

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