- Maria Burns Ortiz, ESPN Playbook
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The Los Angeles Kings and New Jersey Devils are vying for the Stanley Cup, but they’re more than just the NHL’s best on the ice. The two teams also among the league leaders in social media. The Devils have won awards for their digital engagement. Meanwhile, @LAKings has become one of sports’ must-follow Twitter accounts.
Here’s a look at how the 2012 title contenders stack up socially:
By the numbers
Kings: 134,295 Twitter followers, 245,956 Facebook likes (380,251 total)
Devils: 84,408 Twitter followers, 287,487 Facebook likes (371,895 total)
13dScott Burnside and Craig Custance