The NHL unveiled its 2010-11 season preview ad campaign over the weekend, and we have to say, "Bravo!"
We must admit, these ads sure beat the league's Tom Cruise/"The Last Samurai"/warrior theme from the first post-ockout campaign in 2005. They are simple, they are effective and they get fans pumped for the new season.
The season-opening "Questions Will Become Answers" commercials have national spots featuring Alex Ovechkin, Sidney Crosby, Ryan Miller, Mike Cammalleri and Jonathan Toews. There also will be local-specific ads in all 30 markets.
If you haven't seen them yet, check some of them out here, courtesy of the NHL: