|ESPN.com: Notre Dame Football||[Print without images]|
Alyssa Atzeff, marketing director for the The Cloudbreak Group, said the appeal of these school-specific brands comes from the emotional connection developed to the tight-knit university.
“When you wear a fragrance, you are embodying the essence, status, and spirit of that brand,” she told ABC News via e-mail. “Students, alumni, and fans exhibit a powerful connection to their universities, a passion that can be extended through the creation of the Notre Dame fragrance.”
Notre Dame director of licensing Michael Low said the decision as the next logical product to offer consumers with varying tastes and preferences.
“Some consumers enjoy purchasing apparel, some housewares, some jewelry,” he said. “You ask ‘why [perfume]‘? I ask ‘why not?’”