Utah and Colorado don't enter as equals

June, 17, 2010
6/17/10
9:01
PM ET
Colorado was invited to become an immediate full-revenue sharing partner in the Pac-10. Utah was not.

Utah, which will join the Pac-10 in 2011, agreed to a three-year timetable before it earns a full-revenue share.

"Our conference has a long-standing policy of equal revenue sharing with some exceptions for football television revenue," Pac-10 commissioner Larry Scott said. "We intend to keep that concept in place. There may be some changes as things evolve. The principals will stay in place. The arrangement worked out is that Utah will become a full member of the conference over a period of three years in regards to revenue sharing."

That means the Utes will get a full share in 2014-15.

As for Colorado, it negotiated for an immediate full share of revenue upon leaving the Big 12. But there could be a complication. That negotiation had Colorado joining the Pac-10 before the 2012-13 academic year, the first year of a new media contract. Colorado now is considering joining the Pac-10 in 2011, just like Utah.

"There is an open question about the date that Colorado will come in," Scott said. "When we made the announcement it was 2012, but when all the dust settles there is a possibility the timetable will move up to 2011 to start with Utah. When they start in 2012 they will start as a full member in regards to revenue sharing, but if they start earlier we will have to discuss that."

The reason for this is simple. Utah's revenue equity coming from the Mountain West Conference is significantly less than Colorado's revenue equity coming from the Big 12. By 2014-15, a full share for Utah could be more than 10 times the $1.2 million in TV revenue it was collecting in the MWC.

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