LOS ANGELES -- It began as a slow, rumbling chant in the student section positioned behind the USC bench in the fourth quarter.
It mushroomed into a deafening chant that engulfed what was left of the 77,823 at the Los Angeles Memorial Coliseum on Saturday night as the Washington State Cougars defeated the USC Trojans 10-7.
The chant had been building for much of the game as Kiffin was booed as he walked off the field at halftime when the score was tied 7-7 and throughout the game as he continued to call one draw play after another on third-and-long.
"You can't worry about that, it is what it is," Kiffin said afterward. "I think I heard those before the game started actually in warm-ups."
Kiffin smiled as he answered the question, but he knows the way this season is going just two weeks in, and the way his offense has been playing, he won't be smiling for long.