Oregon is at it again.
The team that brought you 450,000 uniform combinations announced Wednesday the opening of the "Quack Cave."
No, it's not where bad doctors go to commiserate or where Ducks who prefer land to water hang out.
It's "the first digital media hub in college athletics." Well, of course it is.
You can read the entire release and see pictures here.
What is it? Well, here you go:
With a wall of flat screens controlled by iPads and wireless keyboards, QuackCave's staff of handpicked, digital natives (aka UO students) will monitor, produce and push content through Oregon's multitude of general and sport-specific accounts across all major social media platforms, including Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram (uoducks).
"Big brother is now officially watching, but in a good way," said Andy McNamara, who oversees and manages the athletic department's social media accounts. "We have an ever-growing, technically savvy fan base that's deeply passionate about the Ducks, and the QuackCave will allow us to connect and respond to them in a personal and unique way."
Already the seventh-largest social media presence in college sports, totaling nearly 500,000 combined Facebook and twitter followers, UO athletics will now have the ability to interact directly with fans in real time, whether it's answering inquiries, commenting on and sharing fan posts, or joining in group discussions.
So there. But will it give out injury information and provide updates on the Ducks' quarterback competition?
The origin of the Quack Cave?
The QuackCave was designed exclusively by UO graduate students Anna Miron and Miranda Lee, who committed to the project after responding to a cryptic tweet from Pintens. The duo, working toward their master's degrees in interior architecture, completely transformed a seldom used storage space near Autzen Stadium into a sleek and functional command center with assistance from the athletics facilities staff.
That would be Craig Pintens, Oregon senior associate athletic director, who's also known for selflessly volunteering to hold the Pac-12 blog's camera so you can enjoy post-game videos from Oregon.
The Quack Cave is sure to be mocked. Then copied.