College bowl TV ratings were up 8 percent overall, with the Sun Bowl leading Pac-10 bowls with a 50 percent ratings boost.
You can see all the bowl game ratings here.
The Pac-10 finished fourth among BCS conferences in average bowl TV ratings, behind the Big Ten, SEC and Big 12. The Big Ten and SEC had two teams in BCS bowl games.
The Rose Bowl's TV ratings went up 13 percent. The Emerald Bowl, which featured USC and Boston College, was up 15 percent and ranked third among non-BCS bowls.
The Las Vegas Bowl and EagleBank Bowl matched last year's rating.
The Holiday Bowl, a 33-0 Nebraska blowout of Arizona, was down five percent. The Poinsettia Bowl between California and Utah was down 25 percent, but that's due to last year's game featuring unbeaten Boise State and 11-2 TCU.
The Pac-10's bowl roster also will get a boost from the inclusion of the Alamo Bowl next year. The Alamo Bowl was the second-highest rated non-BCS Bowl.