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Pac-10 lunch links: Pac-10 wants red carpet re-branding

Bernard Mickey Wrangle had developed a psychological test of his own. It was short, simple and infallible. To administer the test, merely ask the subject to name his or her favorite Beatle. If you are at all familiar with the distinct separate public images of the four Beatles, then you'll recognize that the one chosen reveals as much about the subject's personality as most of us will ever hope to know.